— July 8, 2015 —

Dienastie and Electric sekki announce a new and dynamic Distribution Partnership

" We're living in the age of drones. From virtual machines to you yourself simply following pre-set expectations. Life is more than that. Don't be afraid to live life. "


Dienastie is now exclusively distributed in Hong Kong and China by Electric sekki.

Dienastie is where you set and live by your own rules. Where you break free creating a new a set of essentials. Where you can be wrong in all the right ways.


Dienastie was founded 2011 by two Swedish designers and started as a sunglasses brand. It could now more be described as a movement, an ideology, focusing on inspiring people to pursue their true goals in life.





Ace Collection

The Dienastie ACE collection consists of our exclusive handcrafted designs, made from specially selected

Acetate cellulose and flexible lightweight Stainless Steel components. Focusing on creating superior quality builds and unique designs. The concept is simple, style and quality doesn't have to cost a fortune.


SuperLights Collection

The Dienastie SuperLights frame, so comfortable you will forget you’re wearing sunglasses! The unique minimalist designs are made from lightweight, flexible durable polycarbonate, accompanied by strong hinges and great lenses, for the best sun protection for your eyes.

See more at : www.dienastie.com

Shop Address:

  Lovers & Friends

The Pulse

Shop 106, Level 1, The Pulse, 28 Beach Road, Repulse Bay, HK

Tel: 25015355/ Open Daily 10am – 8pm

Gough Street

24 Gough Street, Central, HK

Tel: 25015955/ Open Daily 10am – 10pm


 Shop 2008, LCX, Level 3, Ocean Terminal, Harbour City, Tsim Sha Tsui, Kowloon

 Tel: 26199595/ Open Daily 10am – 10pm