This centuries-old Italian shoe brand was born in Turin in 1911 when it began the production of shoes with vulcanized rubber soles—the Classic Superga2750.

Having firmly established their 2750 style as the “People's Shoe of Italy”, Superga set out to increase its product line, adding a classic line, a fashion line, linen shoes, mid tops and even deck shoes to their product offering.  In 2011, Superga tapped British fashion icon Alexa Chung to become its brand ambassador and selected beloved style mavens, the Olsen twins, as the brand’s newest creative directors.  Supergas instantly became synonymous with chic, off-duty style, and have become a wardrobe staple for fashion-savvy men and women all over the world.

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