sass & bide is one of australia’s most loved fashion brands, recognised globally for modern, distinct designs.
sass & bide is the namesake label of Sarah- Jane Clarke (sass) and Heidi Middleton (bide). This duo broke the rules, followed their hearts and today enjoy global success. A former accountant and advertising art director, they are an anomaly in an industry where fashion college or working as a design assistant is rite of passage.
Within two years the collection expanded into seasonal ready to wear and evolved from an underground phenomena in Australia, to the runways of New York & London fashion weeks gaining international recognition. sass & bide is currently stocked in over 20 countries and available in premium boutiques and department stores worldwide.