Dienastie was founded 2011 by two Swedish designers and started as a sunglasses brand. It could now more be described as a movement, an ideology, focusing on inspiring people to pursue their true goals in life.

It’s a platform for creative heads showcasing a lifestyle where you pursue your true goals. We’re photographers, graffiti artists, parkourers, DJ's, art illustrators, musicians, race car drivers, surfers, architects, skaters and more.

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