Alice McCall , a London-born Australian designer, combines elements of girlish charm, modernity, sexiness and bohemian flare with a rockish edge across her eponymous collection. Starting as a successful stylist in the London fashion scene, she worked with a variety of celebrity including Kelis, Blondie and Marianne Faithfull.

Launched at Australian Fashion week in 2004, Alice McCall brand is now stocked in over 165 boutiques and department stores across the UK, Europe, US, Middle East, and Asia-Pacific regions.

Known fans of the brand include Katy Perry, Taylor Swift, Kendall Jenner, Kylie Jenner, Iggy azalea, Alexa Chung, Shanina Shaik, Isabelle Cornish, Chloe sevigny. Mischa Barton, Natalia Vodianova, Miranda Kerr, Natalia Imbruglia.

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