Amiee Squires–Wills — Founder and President

Amiee Squires-Wills is the Founder and President of Electric sekki. and serves on its Board of Directors.

Before moving into her role as President in February 2012, Squires-Wills was Voodoo Doll's Managing Director and was responsible for all of the company's operations, strategic development and growth. Driving and navigating Voodoo Doll's year on year 30% growth since the company's inception in 2004, Squires-Wills has mapped out the company's network and resources across Asia, securing exclusive distribution for a portfolio of major international brands in response to an increasingly demanding marketplace.

Founding the first multi-brand fashion showroom in Asia, Squries-Wills' hands-on approach in building and developing brands in Asia has garnered the company a proven track record in all areas of distribution, licensees, franchise, marketing and communications and retail. From rolling out retail with major international footwear brands like Havaianas to being appointed Public Relations for the British Fashion Council in Hong Kong, Electric sekki. has caught the attention of leading industry authorities and personalities such as WGSN, WWD, Sarah Mower (American Vogue) and Bryan Boy( famous blogger).

Prior to founding Electric sekki., Squires–Wills was Global Marketing Director for the fashion and lifestyle brands in the portfolio of the UK PLC company Stirling group. A USD$50 million business, she managed the global creative and marketing roll out from five key countries to thirty-three countries in five years. Squire-Wills' extensive background in marketing, design, communications and sales has seen her consult for major international brands and designers, a variety of projects around the world such as Stella McCartney, Vanessa Bruno and Haider Ackermann, among others; as well as overseeing design collaborations with Luella Bartley and Giles Deacon. Squires-Wills also played an instrumental role in launching China’s first multi-brand luxury retail store in Beijing, the “ influential Lane Crawford.

Peter Solomon — Founding Director

Having spent over 30 years living and working in Asia, Peter Solomon has extensive hands on senior management experience across a diverse range of markets and businesses. In 2003, backed by Lloyds TSB Development Capital, Solomon led a privatisation of the group and subsequently negotiated the sale of the Asian trading arm to Linmark, a Hong Kong listed global supply chain group with sales in excess of US$1 billion, offices in 23 locations and over 1400 staff.

Solomon was appointed CEO of Linmark in 2006. The challenges of integrating a dynamic high service, customer focused business into a very large, profitable, Hong Kong style global company are not to be underestimated. The two cultures were fundamentally different and a significant change of mentality was needed to get the Linmark business turned around while keeping the Tamarind team retained, focused and delivering to their clients.From 2008 till the present day, Solomon has set up a number of businesses including the New Virgin Formula 1 team. His extensive network of business, government and influential individuals have been instrumental in creating some of the world’s most dynamic opportunities.

An excellent communicator, presenter, influencer and negotiator Solomon has developed extensive contacts and has access to some of Asia’s most powerful business leaders. He possesses the in-depth knowledge of the global business environment and knows how to face the challenges of running both small and large companies, whether publicly listed or privately held.